BSBLDR811 Lead strategic transformation workshop

 Welcome to our third unit for 2025, BSBLDR811 Lead strategic transformation.

BSBLDR811 workshop notes week 1 to 2

Week 1: Saturday 19Jul25

This unit is, as the name suggests, about driving change in our business - taking on a new strategic direction and making this transition successful.

In the last unit, we analysed and assessed projects that had been proposed, developing a decision-making framework to accept or reject proposed projects. We discussed why firms need to undertake projects - as endeavours to bring about change within its business in response to existing or expected changes in its operating environment. These changes in the firm's operating environment can come from anywhere, but a useful way of classifying them is to examine elements in the firm's macro-environment, which can conveniently be grouped in the following categories:

  • political
  • economic
  • social
  • technological
  • legal
  • ecological/ environmentally sustainable.

In examining this macro-environment and then being able to identity significant changes imminent or newly existing, we can then plan to respond - and then successful respond - to those changes. This is at the heart of this new unit we'll work on for the next 10 weeks. As the previous unit was to put together a portfolio of projects to help our firm respond to change, it is logical the we will need to drive those changes to our firm - to lead its strategic change - in other words, to lead its strategic transformation.

We'll start today by doing a PESTLE analysis of Numbat ebikes to help us understand aspects of our macro-environment that can help us to achieve our financial and other goals, or hinder us from achieving them.

First we need to understand how to conduct a PESTLE analysis. This online article will help us:

PESTLE Analysis: The Macro-Environmental Analysis Explained

https://consulterce.com/pestle-analysis/ 

We'll then look at a firm that has successfully transformed itself, looking at the environmental causes of this change and how they were navigated to achieve its recent/ present success. That firm is Canada Goose.


Article A: The CEO of Canada Goose on Creating a Homegrown Luxury Brand HBR SepOct19

Week 2: Saturday 26Jul25

Last week we analysed a firm's macro-environment to help us identify changes and imminent changes to a firms operating environment. This week we'll analyse a firm's micro-environment for the same reason. To do so, we'll use a Porters Five Forces framework.

A good online article to help you understand this framework is:

Porters Five Forces from Cascade app




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